Tips on how to use the product you supply.Questions to ask before deciding to buy – gives the reader guidance on avoiding any pitfalls when choosing or recognizing less ethical companies in your industry or profession.But even if you are selling a physical product you can give people useful tips such as… Yes, it is used extensively in this way – I do it myself giving free previews or samples of the products or service I’m offering. If your offer is a high-value item you might have a tele-sales or field sales team who follow up on these warm leads warm because they have expressed an interest by asking for the guide.īy the way, don’t think that this ‘giving a free guide’ cycle is purely for ‘information products’.The guide is delivered – either electronically in PDF format or as a printed report or CD/DVD – along with a direct response ‘sales letter’ giving more details of the main offer.The visitor requests the guide, giving their contact information.It could have audio and/or video links describing the information on offer. It does not have any distracting links to other pages or products. The website page is a focused landing page – not just a more general home page – telling the visitor about the benefits of the free/low cost guide.A targeted mailing is sent to prospective customers offering them the guide, with the choice to send a request by post or visit the website.Online marketing through PPC (pay-per-click) advertising draws visitors to the website as well.A Social campaign with a focus on Facebook, Twitter, Pintrest, Twitter, etch.A PR campaign announces the guide is available from the website and people who’ve read the article visit.
An advertising campaign is devised to specifically draw visitors to a website page to request a free/low cost advisory guide.Yours could be far more extensive for your internet marketing maximizing strategy. Let’s have a look at an example of how different marketing activities could be linked together to give a strong, balanced business support. TrainingKeeper Software Connecting Marketing Legs Software includes multi-user support with reports, certs, and calendars. Keep, organize and plan all your employees' training and activities.
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